Non-Technical Stream
Non-Technical Stream
The «new generation» and security

Overview

To develop a business concept and communications for a mobile application.

Objective

Young people, especially those aged 13-18, spend much more time online than the older generation. This is why it is necessary to build up a concept of a mobile application that includes a description of functions capable of generating interest among young users and to develop a communication strategy. It is important that the application should contribute to virtual environment security, but should not be an anti-malware program.

As part of the work on this task, you should provide the results of market research and your proposal must include the following:

  • Description of the target audience and estimated market size (in financial terms as well as the potential number of users)
  • Positioning of the application, the product offer (value proposition) and the main functions/features/benefits of the application
  • Promotion strategy, promotion channels and their specific features
  • Monetization model (paid/free/freemium/subscription, etc.)

Additional materials:

Provided upon request. The current product portfolio is available on the official Kaspersky Lab sites.

In Russian: www.kaspersky.ru and http://free.kaspersky.com/ru

In English: www.kaspersky.com and http://free.kaspersky.com

Requirements:

Abstract (1 paragraph)

Volume: 30 pages maximum (not including images, applications)

Font: Times New Roman 12, spacing — 1.5

Evaluation criteria

All works will be evaluated according to the following criteria:

  • Compliance with the aims and objectives of the research
  • Originality of the research
  • The feasibility of implementing the proposed solution