To develop a business concept and communications for a mobile application.
Young people, especially those aged 13-18, spend much more time online than the older generation. This is why it is necessary to build up a concept of a mobile application that includes a description of functions capable of generating interest among young users and to develop a communication strategy. It is important that the application should contribute to virtual environment security, but should not be an anti-malware program.
As part of the work on this task, you should provide the results of market research and your proposal must include the following:
Provided upon request. The current product portfolio is available on the official Kaspersky Lab sites.
Abstract (1 paragraph)
Volume: 30 pages maximum (not including images, applications)
Font: Times New Roman 12, spacing — 1.5
All works will be evaluated according to the following criteria: