Non-Technical Stream
Non-Technical Stream
The concept of the new visual protection metaphor


An original new visual protection metaphor for IT security (symbol) that will reflect the Kaspersky Lab mission is required.


«We believe that everyone from home users to large companies and governments should be able to protect what is valuable to them. It doesn’t matter whether that means privacy, family, finances, business, or critical infrastructure – we are working to ensure protection for everything,» Eugene Kaspersky.

This quote best reflects Kaspersky Lab’s succinct mission statement: «We are here to save the world». The aim is to create an equally clear visual representation of the company’s mission that differs from that already used. We need to analyze the existing stereotypes and symbols of protection in the information security market, completely reconsider them while taking into account all the trends in IT and information security development and offer a fundamentally new, creative solution.


The result should be provided in the form of a presentation that includes a description of the concept and visual examples (up to 10 slides)

Evaluation criteria

  • Compliance with the aims and objectives
  • Scalability of the solution
  • Originality and novelty

Supplementary materials

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Additional information will be provided upon request.