Non-Technical Stream
Non-Technical Stream
An application concept within the framework of Security Beyond Anti-Virus

Overview

Developing a concept for an application, or several applications, for the B2C market that will contribute to user security in cyberspace and which Kaspersky Lab can release to the market under its own brand. The functionality of the application(s) should exceed the usual limits of the antivirus category.

Objective

New threats and new opportunities appear in the digital world every day. Kaspersky Lab’s existing antivirus solutions can protect against even the latest threats. However, users may not feel they need an antivirus solution because they have never directly encountered viruses or other similar problems. There are a number of areas “beyond Anti-Virus” that can enhance the level of integrity and security of user devices (both directly and indirectly).

As part of the work on this task, the results of market research and a proposal must be provided that includes the mandatory investigation of the following aspects:

  • Description of the target audience and the estimated market size (in terms of the number of potential users and in financial terms)
  • Positioning of the application, product offer (value proposition) and the main functions/features/benefits of the application
  • Promotion strategy, promotion channels and their specific features

Data

Provided upon request. The current product portfolio is available on Kaspersky Lab’s official sites.

In Russian at www.kaspersky.ru and http://free.kaspersky.com/ru

In English at www.kaspersky.com and http://free.kaspersky.com

Requirements

Abstract (1 paragraph)

Volume: 30 pages maximum (not including images, appendices)

Font: Times New Roman 12, spacing — 1.5

Evaluation criteria

All works will be evaluated according to the following criteria:

  • Compliance with the aims and objectives of the research
  • Originality of the research
  • The feasibility of implementing the proposed solution